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Home >> Knowledge Base >>The 10 Commandments for E-Commerce
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THE TEN COMMANDMENTS FOR E-COMMERCE
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In any given marketing or sales campaign,
there are some principles that are generally
followed. When it comes to
ecommerce, this still
applies. There are still certain rules which
must be followed.
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Commandment 1: Find demand
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An ecommerce company that
sells a product or service that nobody wants
is going to find itself shutting down. If no
one wants the product being offered, no
amount of marketing or strategising is going
to save the company.
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Commandment 2: Buy an official web domain
name
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An ecommerce company that
wants to look legitimate will have its own
paid domain name. Free domains don’t look
very professional and sometimes give the
impression of being a fraud. Having a
professional
ecommerce website design
backed by an official domain name is part of
good
ecommerce marketing
strategy.
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Commandment 3: Avoid prefixes
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An ecommerce business with
a lowercase prefix will likely fail. While
eBay has a firmly established presence, most
ecommerce companies
similarly named don’t succeed. Likewise, the
iPod has the promotional machine of Apple
behind it. In most cases, a prefix similar
to these is just a bad
ecommerce marketing strategy.
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Commandment 4: Avoid the noise
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Steer clear of overused
ecommerce marketing words
like “global,”
“tech,” “services,”
or “solutions.” An
ecommerce company that uses
these or similar terms is just asking to get
lost in the mire.
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Commandment 5: Readable content
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When an ecommerce company
becomes bigger than eBay or has a portion of
the market share that would put Microsoft to
shame, then it might be possible to get away
with shoddy writing. Otherwise, keep the
content clear, readable, and follow the
rules of grammar and construction.
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Commandment 6: Mind the brand image
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Avoid being offensive in the branding,
including the logo and the overall
ecommerce website design. Some symbols are less offensive for
ecommerce marketing than
others, but should still be avoided. These
include common religious symbols and
characters in foreign languages that have
different writing systems – you never know
what those might actually mean. Unless you
do, don’t use them.
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Commandment 7: Make the brand memorable
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The brand and the name of the product should
be memorable and something people can
actually pronounce. It helps them remember
the product for when they need it,
increasing the chances of repeat
ecommerce business.
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Commandment 8: Don’t plagiarize
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The trick to success is to be original and
unique, because otherwise, the business will
look like a thousand other
ecommerce businesses and be
dismissed as such. Taking lessons from
others is fine, but directly copying
something is just asking to be ignored.
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Commandment 9: Aim for a target market
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Yes, it is invaluable to know that there are
people who will want to buy the product.
However, even within a small
ecommerce market, there are
still smaller niches. Every product will
inevitably appeal to one aspect of the
market more than the rest of it. Know what
that is and direct more marketing efforts
that way.
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Commandment 10: Test drives
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Never put out a product on the
ecommerce market without
knowing it works. Never market a brand name
until it’s been put through a few tests,
including whether or not the average person
might find it offensive for any reason.
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